Google has officially completed its June 2025 Core Update. While it didn’t shake the SEO world as violently as some past updates, there are compelling technical shifts under the surface that every digital marketer and site owner should understand.

Rather than a disruptive shake-up, this update appears to reflect refinements in Google’s ability to surface higher-quality, more relevant content. Two key advancements—MUVERA and the Graph Foundation Model (GFM)—offer insight into what may have changed.

MUVERA: Precision in Page Retrieval

MUVERA, short for Multi-Vector via Fixed Dimensional Encodings Retrieval Algorithm, is Google’s latest leap in search efficiency. Announced in June 2025, it was designed to retrieve more relevant pages with fewer resources, leaving irrelevant or low-value content behind.

What Makes MUVERA Special?

• Higher accuracy with fewer candidates: MUVERA can retrieve 5–20x fewer candidate pages while maintaining or even improving accuracy.
• Compressed efficiency: Its data compression techniques reduce memory usage by 32x without compromising retrieval quality.
• Improved real-world performance: MUVERA simplifies the previously complex multi-vector search into a more optimized single-vector process, improving speed and relevance.

For SEO professionals, this means that only the most precisely relevant content is making it into the top results—a wake-up call for websites relying on thin or loosely related content.

Google’s Graph Foundation Model: Smarter, Scalable Context

The Graph Foundation Model (GFM) is another powerful tool in Google’s evolving AI arsenal. It was published on July 10, 2025, and represents a major upgrade over traditional Graph Neural Networks (GNNs).

Why GFM Matters:

• Generalization across data: GFM can understand and learn from a wide range of graph-based data, including documents, links, spam signals, and user interactions.
• Zero-shot and few-shot learning: It makes smart predictions even with minimal data or training, much like how LLMs function.
• Powerful classification: GFM has already shown a 3x to 40x improvement in ad spam detection, showing its capacity to improve trustworthiness assessments at scale.

For SEO, GFM potentially enables Google to better map relationships between websites, users, and content, helping it reward trustworthy sources while penalizing manipulative or irrelevant ones.

So, What Actually Changed?

While Google has remained vague about the exact mechanics of the June 2025 update, their official announcement pointed to a continued focus on surfacing relevant and satisfying content from all types of sites.

Search marketing expert Glenn Gabe noted a resurgence of websites previously impacted by the Helpful Content Update (HCU). However, unlike past updates, this one didn’t trigger widespread panic or upheaval in rankings. That suggests a broad, foundational shift—likely powered by MUVERA and GFM—that improves search relevance without triggering volatility.

In other words, Google just got better at doing what it already set out to do: reward content that genuinely helps users and reflects authority and trust.

Final Thoughts: What Should You Do Now?

This update should serve as a reminder to focus on content quality, clarity, and relevance. If your content isn’t deeply aligned with what users are truly looking for—or if it lacks trust signals—it may be filtered out by the enhanced precision of MUVERA and GFM.

Now is the time to:

• Audit underperforming pages for relevance and usefulness.
• Strengthen internal linking and structured data to support content relationships.
• Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trust).

At SEO Guru NYC, our team of SEO experts in NYC keeps a close watch on every Google Core Update to help businesses stay ahead in search rankings. With major changes like MUVERA and Google’s Graph Foundation Model reshaping how content is ranked, it’s more important than ever to have a proactive SEO strategy. Whether you need a technical audit, content optimization, or long-term SEO planning, they’ve got the expertise to guide you through. Stay visible. Stay competitive. Partner with us today.