Category: Google Ads

In a recent episode of Google’s “Search Off the Record” podcast, an important SEO issue that could cause web pages to disappear from search results was discussed. Allan Scott from Google’s Search team shared insights on the formation of “marauding black holes,” which occur when error pages are incorrectly grouped together. Google’s algorithms may mistakenly […]

On November 13, 2024, Google will introduce an update to its Google Ads data retention policy, significantly impacting how advertisers manage their historical data. Under the new policy, Google will only store data that is 11 years old or newer, meaning any data older than 11 years will be permanently removed from Google’s servers. As […]