Google Ads has officially begun rolling out its much-anticipated Text Guidelines feature — a new tool designed to give advertisers greater control over AI-generated ad copy.
What’s New
Announced just five weeks ago at Google’s Think Retail event, the Text Guidelines feature allows advertisers to define brand, tone, and compliance preferences directly at the campaign level. This means marketers can now guide Google’s AI to generate ad text that aligns with their specific messaging standards — without losing the benefits of automation.
Why It Matters
As Google Ads continues to integrate AI across its creative tools, many advertisers have raised concerns about maintaining brand safety and message consistency. With Text Guidelines, Google provides a middle ground — combining the efficiency of automation with the ability to protect brand integrity.
How It Works
- The feature is available at the campaign level within Google Ads.
- It only applies when text customization is enabled.
- Advertisers can input specific rules for brand voice, language, and compliance requirements.
- The tool helps ensure brand-safe creative and improves the quality of AI-generated assets.
The Takeaway
The new Text Guidelines feature is a welcome addition for advertisers who rely on Google Ads’ automation but still need to maintain strict branding standards. It’s another step toward balancing AI-driven creativity with human-guided control — ensuring every ad reflects your brand’s voice, values, and compliance needs.
As Google Ads continues to evolve with more AI-powered tools like Text Guidelines, it’s crucial for businesses to adapt their strategies to stay ahead. At SEO Guru NYC, we specialize in helping brands manage smarter, data-driven campaigns through our expert PPC Services in NYC. Our team ensures your ad copy aligns perfectly with your brand tone, compliance needs, and performance goals. Ready to optimize your PPC campaigns for the AI era? Contact us today to get started.
