AI isn’t the death of SEO—it’s the evolution of it. With tools like ChatGPT, Perplexity, and Google’s AI Overviews changing how people discover content, many have declared the traditional SEO model outdated. But the truth is more optimistic: Generative AI is expanding the possibilities of SEO, not replacing them. This blog post breaks down how […]
Google’s latest ad innovation—AI Max—is making waves, and it’s not just a cosmetic update. These next-gen search ads are stretching the limits of ad format and automation, and early results are showing a surprising boost in ROAS (Return on Ad Spend). What’s New with AI Max Ads? A newly spotted version of Google’s AI Max […]
Google recently shed more light on how its indexing systems identify and prioritize the main content of a webpage—a crucial factor in determining a page’s visibility in search results. Speaking at the Google Search Central Deep Dive event in Asia, Google’s Gary Illyes explained the inner workings of content indexing, highlighting key issues like content […]
Can Programmatic SEO hurt your rankings? One founder learned the hard way — and shared the lessons that helped their site bounce back. Programmatic SEO (pSEO) has quickly become a trending strategy in digital marketing circles, promising fast scaling through automation and AI-generated content. But as one founder recently shared in a viral LinkedIn post, […]
In today’s digital landscape, simply ranking high on Google isn’t enough. With Gen-Z leading the charge in changing online behavior, businesses must embrace the new reality: search is no longer confined to one platform. Instagram, TikTok, AI chatbots like ChatGPT, and even LinkedIn are becoming preferred discovery tools depending on the industry and audience. This […]
As the search landscape rapidly evolves, marketers are being pushed to rethink their strategies. Between Google’s ever-expanding SERP features and the rise of AI-driven search platforms like ChatGPT and Gemini, the traditional SEO playbook is no longer enough. To succeed in 2025 and beyond, businesses must understand and optimize for three key disciplines: SEO (Search […]
Google may be quietly testing one of the most requested features in Performance Max (PMax) campaigns—negative keyword lists. Despite its current official documentation denying the availability of such controls, several advertisers have reported seeing negative keyword options in their campaign settings. What’s Happening? Multiple screenshots surfaced online show active negative keyword lists within PMax campaign […]
Google has officially completed its June 2025 Core Update. While it didn’t shake the SEO world as violently as some past updates, there are compelling technical shifts under the surface that every digital marketer and site owner should understand. Rather than a disruptive shake-up, this update appears to reflect refinements in Google’s ability to surface […]
OpenAI’s release of its powerful new ChatGPT Agent is more than just another AI milestone—it’s a fundamental shift in how users interact with the web, businesses, and digital workflows. For companies and marketers, this means rethinking how websites are built, optimized, and integrated with automation technologies. What Is ChatGPT Agent? The ChatGPT Agent, now rolling […]
As AI continues to reshape how people search, brand mentions have evolved from a secondary SEO metric to a mission-critical factor in organic visibility. In today’s AI-powered landscape—especially with Google’s AI Overviews leading the charge—being mentioned by trusted third-party sources can make or break your presence in search results. Whether you’re a local business, SaaS […]
