Google is shaking things up again—this time, by allowing advertisers to apply campaign recommendations directly from Gmail. Yes, you read that right. You can now implement changes to your Google Ads campaigns without ever logging into the platform. What’s New? Google Ads emails are now being sent with a bold new feature: an “Enable your […]
In the ever-changing world of search engine optimization, there were some serious shakeups—especially when it comes to rich results and structured data. For a moment, many SEOs wondered: Are rich results dead? Good news: They’re not. In fact, schema markup—once viewed primarily as a tactic for earning flashy SERP enhancements—is more strategic than ever. Let’s […]
AI is now central to PPC strategy—but not all AI tools are created equal. A recent benchmark test by WordStream reveals a surprising truth: 20% of AI-generated PPC advice is wrong. That’s a problem for advertisers who rely on tools like ChatGPT, Google AI Overviews, Meta AI, and Perplexity to make critical campaign decisions. But […]
If you’ve ever submitted a disavow file in Google Search Console and expected instant results, you’re not alone. Many SEO professionals wonder why changes from a disavow file aren’t reflected immediately. Recently, Google’s John Mueller shed light on the matter, explaining how Google handles disavow file submissions—and why delays are perfectly normal. What Is the […]
If you’re only targeting users physically near your business in Google Ads, you could be missing a large, high-intent audience: people searching for your location from outside your service area. That’s where reverse location targeting comes in—a smart, strategic way to expand your visibility and drive more leads, especially in competitive industries. What Is Reverse […]
As Google’s free listings continue to evolve, ecommerce brands have new opportunities to grow traffic without relying solely on paid advertising. However, navigating the organic shopping space—especially via Google Merchant Center (GMC) Next—is far from straightforward. Below are eight critical insights that can sharpen your organic product strategy and improve performance in Google’s free listings. […]
Starting August 1, 2025, Google Ads will expand its Unverified Phone Number policy to cover message assets, adding to the current requirements for call-only ads, call assets, and location assets. Advertisers who don’t comply will see their message assets disapproved and stopped from serving. Why This Matters If your campaigns use message assets—those click-to-message extensions […]
If you want your PPC campaigns to succeed, there’s one non-negotiable ingredient: solid conversion tracking. Conversion tracking informs your reporting, fuels the bidding algorithm, and gives you critical transparency into which campaigns are driving real results. But in today’s privacy-focused web, getting conversion tracking right can feel daunting. Between consent requirements and modeled data, marketers […]
If your website traffic isn’t growing, your keyword strategy could be the problem. Many businesses are still using outdated tactics that damage rankings and drive visitors away. Effective keyword optimization isn’t about cramming in as many search terms as possible. It’s about helping search engines understand your content and delivering value to real people. Here […]
Google has officially begun rolling out its June 2025 Broad Core Update, starting on June 30, 2025. If your website traffic or rankings are acting a little unpredictable, this update may be the reason. Below, we’ll break down what this update is about, how it’s different (or not) from past updates, and what you can […]
