Backlinks are still a core part of SEO in 2025, but the way we earn them has evolved. AI-driven search engines and large language models (LLMs) now value contextual mentions as much as traditional PageRank. This means high-quality backlinks are about more than just improving rankings — they also boost brand discoverability across search, AI […]
Google’s John Mueller is cautioning small businesses against relying on generic keyword domains, explaining that while they may seem like an easy SEO shortcut, they can actually hurt your long-term visibility. During a recent Search Off the Record episode, Mueller discussed how many business owners—especially in industries like photography—fall into the “generic domain” trap. This […]
Clicks are disappearing. Awareness is eroding. Top-of-funnel content is losing visibility fast. If you’re still relying on the traditional marketing funnel — Awareness → Evaluation → Consideration → Purchase → Retention — it’s time to rethink your approach. Generative AI is dismantling the system marketers have depended on for years. Pew Research shows the shift […]
It’s the nightmare scenario for every PPC marketer—you log into your Google Ads dashboard and see red everywhere. Campaigns that were driving consistent results are suddenly underperforming. Budgets are being spent, but conversions are slipping. Stakeholders are asking questions. Before you panic or start blindly applying changes, take a step back. A decline in Google […]
In today’s ever-evolving digital landscape, many businesses and marketers are asking the same question: What SEO strategies still work in 2025? With Google’s frequent algorithm updates and increasing scrutiny on spammy practices, it can feel harder than ever to gain meaningful traction. But here’s the good news—two tried-and-true tactics continue to stand the test of […]
AI isn’t the death of SEO—it’s the evolution of it. With tools like ChatGPT, Perplexity, and Google’s AI Overviews changing how people discover content, many have declared the traditional SEO model outdated. But the truth is more optimistic: Generative AI is expanding the possibilities of SEO, not replacing them. This blog post breaks down how […]
Google’s latest ad innovation—AI Max—is making waves, and it’s not just a cosmetic update. These next-gen search ads are stretching the limits of ad format and automation, and early results are showing a surprising boost in ROAS (Return on Ad Spend). What’s New with AI Max Ads? A newly spotted version of Google’s AI Max […]
Google recently shed more light on how its indexing systems identify and prioritize the main content of a webpage—a crucial factor in determining a page’s visibility in search results. Speaking at the Google Search Central Deep Dive event in Asia, Google’s Gary Illyes explained the inner workings of content indexing, highlighting key issues like content […]
Can Programmatic SEO hurt your rankings? One founder learned the hard way — and shared the lessons that helped their site bounce back. Programmatic SEO (pSEO) has quickly become a trending strategy in digital marketing circles, promising fast scaling through automation and AI-generated content. But as one founder recently shared in a viral LinkedIn post, […]
In today’s digital landscape, simply ranking high on Google isn’t enough. With Gen-Z leading the charge in changing online behavior, businesses must embrace the new reality: search is no longer confined to one platform. Instagram, TikTok, AI chatbots like ChatGPT, and even LinkedIn are becoming preferred discovery tools depending on the industry and audience. This […]
