As digital marketing evolves, so do conversion rate benchmarks. If you’ve been holding on to the idea that a flat 10% conversion rate is the gold standard, it’s time for a reality check. Industry Benchmarks for 2025 According to Unbounce’s latest Conversion Benchmark Report, median conversion rates vary significantly by industry: SaaS: 3.8% E-commerce: 5.2% […]
Pagination plays a crucial role in structuring content across websites, especially for ecommerce stores, blogs, and news portals. Yet, many site owners overlook how pagination impacts SEO. If your product pages or blog posts are struggling to appear in search results, improper pagination might be the reason. In this guide, we’ll break down the importance […]
If you manage PPC campaigns, you already know that success goes beyond just optimizing bids and ad copy. To truly excel, you need a broader skill set that integrates strategy, creativity, and data-driven decision-making. Here are five skills that are becoming increasingly valuable for PPC professionals—and why mastering them now will future-proof your career. 1. […]
Artificial intelligence (AI) is reshaping the way users interact with search engines, but it hasn’t replaced traditional SEO. Instead, AI-driven search experiences powered by Large Language Models (LLMs) are evolving search results and brand visibility. To stay ahead, businesses must optimize for AI-generated responses while maintaining a strong presence in traditional search results. Here are […]
Google has officially completed its first core update of the year, the March 2025 Core Update, which rolled out over 14 days, from March 13 to March 27, 2025. As with previous core updates, Google aimed to refine its ranking system to deliver more relevant and useful search results. Key Takeaways from the Update Rollout […]
The Shift from SEO to GEO: What It Means for Your Website Search engines are evolving, and AI-powered search tools like ChatGPT, Copilot, Perplexity, and DeepSeek are changing the way people find information online. Instead of relying on traditional keyword-based rankings, these AI search engines focus on context, meaning, and reliability when generating results. For […]
A recent Google Business Profile (GBP) bug is causing significant issues for businesses trying to create new listings. Many users report that the platform won’t let them proceed past the phone number and website entry stage. Additionally, some existing business profiles have had their phone numbers removed unexpectedly. What’s Happening? When attempting to add a […]
Google Ads is one of the most effective ways to drive targeted traffic to your website, but what if you’re unknowingly wasting a significant portion of your budget? Many businesses fall into the trap of bidding against themselves—paying for ads when there’s no competition. This issue, known as the Uncontested Paid Search Problem, can drain […]
If your business isn’t appearing where customers are searching, you’re missing out on potential sales. Local SEO is evolving, and in 2025, the businesses that succeed will be the ones focusing on real customer connections, relevance, and trust. Here are seven key trends shaping local SEO and strategies to ensure your business stays ahead: 1. […]
SEO is constantly evolving. What worked in the past might not be as effective today. While some strategies remain fundamental, others have diminishing returns—meaning the effort put in no longer justifies the outcome. To make the most of your SEO efforts, it’s crucial to focus on what truly drives results. Here are four SEO practices […]
