AI-powered search platforms are rapidly shaping how websites are discovered. One recent case study highlights how technical SEO—specifically crawl waste cleanup—can directly influence visibility across AI-driven results. Crawl Waste Cleanup: What Happened Crawl waste occurs when a website has too many non-indexed or duplicate pages clogging its crawlable content. This prevents search engines and AI […]
Google now processes over 14 billion searches daily — and with the arrival of AI Mode, that number is expected to rise even further. This Gemini-powered AI search experience changes the rules of SEO, pushing marketers and businesses to rethink how visibility, traffic, and conversions are earned in search. Unlike AI Overviews, AI Mode eliminates […]
AI search is evolving fast, and with it comes new “must-have” SEO tactics. One of the latest is LLMs.txt—a proposed standard many tools and plugins are now promoting as essential for AI search visibility. But here’s the truth: no AI platform currently uses LLMs.txt. So, why are so many platforms rushing to adopt and promote […]
For years, backlinks have been the foundation of SEO—boosting authority, building credibility, and helping websites climb the search rankings. But the search landscape is changing fast. With the rise of AI-powered search engines and tools like Google AI Overviews, Bing Copilot, and Perplexity.ai, visibility isn’t just about backlinks anymore. Enter AI citations—a new way brands […]
Keyword cannibalization has long been a buzzword in the SEO world. The idea is simple: if multiple pages on your site are targeting the same keyword, they’ll compete with each other and hurt your rankings. But according to Google’s John Mueller, the concern is often overblown — and SEOs may be better off focusing on […]
Google has officially completed the rollout of its August 2025 Spam Update, which began on August 26, 2025, and finished on September 22, 2025. This update ran for 27 days, making it one of the longer spam update rollouts in recent history. Unlike a link spam update, this was a broad spam update, similar in […]
The digital marketing world is buzzing with hot takes: “AI killed SEO overnight.” “ChatGPT is stealing your traffic.” “Google is done.” But here’s the truth: the numbers don’t back up the panic. While AI-driven search is growing, it still represents less than 1% of total traffic for most businesses. Meanwhile, Google processes 14 billion searches […]
Google’s recent removal of the num=100 parameter has caused major ripples in the SEO community, significantly impacting keyword visibility, impressions, and ranking data. What Happened? A new analysis shows the widespread effects: Impressions: 87.7% of sites declined in visibility. Query Count: 77.6% of websites lost unique ranking terms. Keyword Length: Short-tail and mid-tail keywords were […]
Paid advertising, especially Google Ads, has become one of the most competitive digital marketing channels today. But with rising costs and big brands dominating search results, many small business owners are asking: Is it still possible to win on Google Ads without a massive budget? The short answer: yes — but not without the right […]
Google Tag Manager (GTM) has introduced a powerful new feature that advertisers have been waiting for — the ability to add custom event parameters directly to Google Ads and Floodlight tags. This upgrade brings GTM’s built-in functionality closer to what manual gtag() implementations have long offered. How the Update Works With this update, a new […]
