What Are Featured Snippets and Why Do They Matter? In today’s competitive SEO landscape, securing a Google featured snippet—often referred to as “position zero”—can give your brand a major edge. Featured snippets appear at the very top of search results, above both ads and organic listings. This position boosts visibility, builds authority, and captures more […]
When Google removes outdated documentation, most SEOs expect a simple 404 response or a redirect to updated resources. But in September 2025, Google took a different route—using 301 redirects that loop endlessly between missing pages and a changelog. What Happened? Google removed structured data documentation for items like: Course Info Estimated Salary Learning Video Special […]
AI is no longer a background optimization tool—it has become a driving force behind campaign strategy, user interactions, and overall brand visibility. What once felt like incremental tweaks in automation has now transformed into a reshaping of how ads are discovered and how consumers engage with brands. From Optimization to Transformation AI was always present […]
Google has been steadily reshaping the way we search, and a big shift may be right around the corner. Logan Kilpatrick, lead product manager at Google, hinted that AI Mode could soon become the default search experience—a move that would mark a major turning point for how billions of users interact with Google. Back in […]
Artificial intelligence is reshaping the way people search online, but it’s also introducing a new problem: broken links. A recent study analyzing 16 million URLs found that AI-powered search assistants send users to 404 error pages nearly three times more often than Google Search. ChatGPT Tops the List in Hallucinated Links Among the AI assistants […]
Google has rolled out significant updates to its Business Links policies and guidelines within the Google Business Profiles help section. These changes expand on best practices for local businesses and SEO managers, doubling the size of the original document. The new sections highlight the importance of dedicated landing pages, direct action completion, social media restrictions, […]
AI is reshaping search and discovery, but the fundamentals of marketing remain. While new technologies shift how people find information and engage with brands, some principles stand the test of time. Here are nine marketing principles that will always drive growth and help your brand succeed. 1. Focusing on Search Intent: Why People Search Where […]
Getting your service area business verified on Google can feel like a challenge, especially when video verification is required. The process isn’t always straightforward, but with the right preparation, you can avoid unnecessary denials and secure a smooth approval. Verification not only boosts your visibility but also builds trust with both Google and your customers. […]
For years, content optimization was almost entirely about pleasing Google and other search engines. But with the rapid rise of generative AI tools like ChatGPT, content strategies must evolve. It’s no longer enough to rank well in search; your content must also be cited and surfaced by AI systems. This shift raises a key challenge: […]
On August 26, 2025, Google announced the launch of its latest spam update, which will take several weeks to roll out globally. Unlike previous quick rollouts, this update is expected to take about three times as long as the December 2024 spam update, which was completed in just seven days. The update applies to all […]
