Google is shaking things up again—this time, by allowing advertisers to apply campaign recommendations directly from Gmail. Yes, you read that right. You can now implement changes to your Google Ads campaigns without ever logging into the platform. What’s New? Google Ads emails are now being sent with a bold new feature: an “Enable your […]
As Google’s free listings continue to evolve, ecommerce brands have new opportunities to grow traffic without relying solely on paid advertising. However, navigating the organic shopping space—especially via Google Merchant Center (GMC) Next—is far from straightforward. Below are eight critical insights that can sharpen your organic product strategy and improve performance in Google’s free listings. […]
Starting August 1, 2025, Google Ads will expand its Unverified Phone Number policy to cover message assets, adding to the current requirements for call-only ads, call assets, and location assets. Advertisers who don’t comply will see their message assets disapproved and stopped from serving. Why This Matters If your campaigns use message assets—those click-to-message extensions […]
If you want your PPC campaigns to succeed, there’s one non-negotiable ingredient: solid conversion tracking. Conversion tracking informs your reporting, fuels the bidding algorithm, and gives you critical transparency into which campaigns are driving real results. But in today’s privacy-focused web, getting conversion tracking right can feel daunting. Between consent requirements and modeled data, marketers […]
Google has officially begun rolling out its June 2025 Broad Core Update, starting on June 30, 2025. If your website traffic or rankings are acting a little unpredictable, this update may be the reason. Below, we’ll break down what this update is about, how it’s different (or not) from past updates, and what you can […]
If you run Google Ads campaigns and haven’t tapped into GA4’s predictive metrics, you’re missing out on one of the most powerful features Google Analytics 4 has to offer. These AI-powered insights let you look beyond historical performance and into the future behavior of your users, allowing for smarter audience targeting, less wasted ad spend, […]
Google is once again redefining the search landscape—this time by rolling out ads directly inside AI Overviews on desktop search results. Announced during Google Marketing Live 2025, this change signals a major shift in how advertisers can reach users through generative AI-powered experiences. What Are Google AI Overviews? AI Overviews are Google’s AI-generated summaries that […]
In the ever-evolving world of ecommerce advertising, Google is reshaping the landscape—putting its foot firmly on the gas in favor of Shopping campaigns. For years, traditional search ads formed the backbone of pay-per-click (PPC) strategy, especially for ecommerce brands. But as Google doubles down on AI-powered automation and visually driven Shopping experiences, the dominance of […]
The rise of zero-click search is transforming how users interact with search results—and not in a way that’s friendly to organic traffic. As AI-powered answers from platforms like ChatGPT, Perplexity, Gemini, and even Google’s own AI Overviews become more prevalent, fewer users are clicking through to websites. For businesses relying on SEO, this shift presents […]
In the digital landscape, understanding how users interact with your website is critical for optimizing content, refining SEO strategies, and enhancing user experience. Two essential tools that provide this insight are Google Analytics and Google Search Console. These platforms offer a comprehensive overview of site performance metrics, including traffic sources, user engagement, keyword activity, and […]
