AI is no longer a background optimization tool—it has become a driving force behind campaign strategy, user interactions, and overall brand visibility. What once felt like incremental tweaks in automation has now transformed into a reshaping of how ads are discovered and how consumers engage with brands. From Optimization to Transformation AI was always present […]
The digital advertising world is in a transition. Cookies are disappearing, privacy regulations are tightening, and customer journeys are more complex than ever. Many marketers feel they have more data at their fingertips yet less clarity about what’s actually driving results. So, is this really the end of easy PPC attribution—and how should businesses respond? […]
It’s the nightmare scenario for every PPC marketer—you log into your Google Ads dashboard and see red everywhere. Campaigns that were driving consistent results are suddenly underperforming. Budgets are being spent, but conversions are slipping. Stakeholders are asking questions. Before you panic or start blindly applying changes, take a step back. A decline in Google […]
Google’s latest ad innovation—AI Max—is making waves, and it’s not just a cosmetic update. These next-gen search ads are stretching the limits of ad format and automation, and early results are showing a surprising boost in ROAS (Return on Ad Spend). What’s New with AI Max Ads? A newly spotted version of Google’s AI Max […]
Google may be quietly testing one of the most requested features in Performance Max (PMax) campaigns—negative keyword lists. Despite its current official documentation denying the availability of such controls, several advertisers have reported seeing negative keyword options in their campaign settings. What’s Happening? Multiple screenshots surfaced online show active negative keyword lists within PMax campaign […]
Google is shaking things up again—this time, by allowing advertisers to apply campaign recommendations directly from Gmail. Yes, you read that right. You can now implement changes to your Google Ads campaigns without ever logging into the platform. What’s New? Google Ads emails are now being sent with a bold new feature: an “Enable your […]
As Google’s free listings continue to evolve, ecommerce brands have new opportunities to grow traffic without relying solely on paid advertising. However, navigating the organic shopping space—especially via Google Merchant Center (GMC) Next—is far from straightforward. Below are eight critical insights that can sharpen your organic product strategy and improve performance in Google’s free listings. […]
Starting August 1, 2025, Google Ads will expand its Unverified Phone Number policy to cover message assets, adding to the current requirements for call-only ads, call assets, and location assets. Advertisers who don’t comply will see their message assets disapproved and stopped from serving. Why This Matters If your campaigns use message assets—those click-to-message extensions […]
If you want your PPC campaigns to succeed, there’s one non-negotiable ingredient: solid conversion tracking. Conversion tracking informs your reporting, fuels the bidding algorithm, and gives you critical transparency into which campaigns are driving real results. But in today’s privacy-focused web, getting conversion tracking right can feel daunting. Between consent requirements and modeled data, marketers […]
Google has officially begun rolling out its June 2025 Broad Core Update, starting on June 30, 2025. If your website traffic or rankings are acting a little unpredictable, this update may be the reason. Below, we’ll break down what this update is about, how it’s different (or not) from past updates, and what you can […]
