Google is shaking things up again—this time, by allowing advertisers to apply campaign recommendations directly from Gmail. Yes, you read that right. You can now implement changes to your Google Ads campaigns without ever logging into the platform.

What’s New?

Google Ads emails are now being sent with a bold new feature: an “Enable your recommendations” button. A single click allows advertisers to apply changes suggested by Google Ads, such as budget shifts or campaign setting tweaks. This new functionality was first spotted by Google Ads Coach Jyll Saskin Gales and has quickly become a hot topic among PPC professionals.

Why It Matters

On one hand, this Gmail integration offers a streamlined experience—especially for busy advertisers managing multiple accounts. But on the other hand, this level of automation could be risky. Without a confirmation step, clicking the button might implement changes that don’t align with your business strategy or budget.

Industry expert Jyll Saskin Gales warns, “I didn’t click on this one, as it’s a client’s account, not my own. But I’ve had clients click on the links in these emails before, and they’ve said it just does it.”

While Google’s AI-powered recommendations can improve performance, they aren’t always tailored to individual business goals. Advertisers should remain cautious, verify each suggestion, and avoid implementing changes without thorough review.

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