Google’s approach to optimizing for AI search isn’t much different from traditional search SEO, according to Nick Fox, SVP of Knowledge and Information at Google. In a recent podcast interview, Fox emphasized that building great websites and content that prioritize users is the key to success in both worlds.
The Key to AI and Traditional Search Optimization
Fox made this point during a conversation on the AI Inside podcast with Jason Howell and Jeff Jarvis. Here’s a summary of his advice:
“The short answer is no. The way to optimize for Google’s AI search is very similar, if not the same, as traditional SEO,” Fox explained. “Build a great site, create great content, and always keep the user experience at the forefront. Create what you would want to read, what you would want to access.”
This approach aligns with what other Google experts like Danny Sullivan and Gary Illyes have been saying—effective SEO practices are still at the core of great AI search results. If you’ve been practicing SEO for years, you’re well-equipped to succeed in the AI-driven search landscape.
Why This Matters for Your Website
The rapid advancements in AI search don’t mean you need to reinvent your SEO strategy. Instead, the focus should remain on delivering high-quality content that serves your audience’s needs. Whether you’re optimizing for traditional search or AI search, the goal is the same: deliver a great user experience that makes your content valuable and accessible.
If you’re looking for expert guidance in navigating the world of AI search optimization, you’re already on the right path. At SEO Guru NYC, we help businesses understand how to apply traditional SEO strategies to optimize for AI-driven search results. Our SEO agency in New York has years of experience crafting user-centered content and delivering outstanding results for our clients. Whether you’re looking to improve your rankings on traditional search engines or leverage the power of AI search, we can provide you with the strategies and tools to succeed. Reach out to us today to discuss how we can optimize your online presence for both traditional and AI search.
