Google Tag Manager (GTM) has introduced a powerful new feature that advertisers have been waiting for — the ability to add custom event parameters directly to Google Ads and Floodlight tags. This upgrade brings GTM’s built-in functionality closer to what manual gtag() implementations have long offered.
How the Update Works
With this update, a new Event Parameters field group is now available in Ads and Floodlight event tags. Advertisers can use it to:
- Send custom parameters such as audience details or conversion data.
- Configure tracker settings, including User Data dispatch.
- Apply consistent settings through an Event Settings variable.
Why It Matters
Previously, GTM users faced limitations when working with Ads and Floodlight tags. Without native support for event parameters, many had to rely on workarounds or implement manual gtag() code. This update eliminates those challenges and provides:
- Greater flexibility for advanced measurement setups.
- Easier tracking customization directly within the GTM interface.
- Better alignment between GTM templates and raw gtag() tagging capabilities.
The Bottom Line
This enhancement is a game-changer for marketers and advertisers who rely on Google Tag Manager for campaign tracking and optimization. By allowing custom event parameters in Ads and Floodlight tags, GTM now offers more control, consistency, and efficiency — all without leaving the container interface.
At SEO Guru NYC, we stay ahead of every update that impacts digital marketing in New York. Google Tag Manager’s new event parameter feature is another reminder that precision tracking and advanced measurement are crucial for driving ROI. Our team helps businesses implement smarter tagging strategies, optimize ad performance, and unlock deeper insights.
Ready to level up your campaigns? Partner with us today and let us take your tracking and digital marketing to the next level.
