On August 26, 2025, Google announced the launch of its latest spam update, which will take several weeks to roll out globally. Unlike previous quick rollouts, this update is expected to take about three times as long as the December 2024 spam update, which was completed in just seven days. The update applies to all […]
Search is evolving faster than ever, with AI-powered features transforming how people discover and engage with businesses online. Tools like Google’s AI Mode, ChatGPT, Gemini, and Perplexity are putting reviews, ratings, and customer sentiment at the forefront of search visibility. For local businesses, this means that managing reputation is no longer optional—it’s essential for standing […]
The “Duplicate without user-selected canonical” error in Google Search Console can feel overwhelming the first time you see it. Many SEO professionals have faced it, and while it may look like a bug at first glance, it usually signals duplicate content or technical inconsistencies on your site. The good news is, it can be fixed […]
The digital advertising world is in a transition. Cookies are disappearing, privacy regulations are tightening, and customer journeys are more complex than ever. Many marketers feel they have more data at their fingertips yet less clarity about what’s actually driving results. So, is this really the end of easy PPC attribution—and how should businesses respond? […]
A powerful brand goes far beyond name recognition — it serves as a measure of trust and a driver of visibility. In today’s digital landscape, especially with the rise of Generative AI and large language models (LLMs), brand building is more essential than ever. How a brand is perceived, or whether it’s perceived at all, […]
Backlinks are still a core part of SEO in 2025, but the way we earn them has evolved. AI-driven search engines and large language models (LLMs) now value contextual mentions as much as traditional PageRank. This means high-quality backlinks are about more than just improving rankings — they also boost brand discoverability across search, AI […]
Google’s John Mueller is cautioning small businesses against relying on generic keyword domains, explaining that while they may seem like an easy SEO shortcut, they can actually hurt your long-term visibility. During a recent Search Off the Record episode, Mueller discussed how many business owners—especially in industries like photography—fall into the “generic domain” trap. This […]
Clicks are disappearing. Awareness is eroding. Top-of-funnel content is losing visibility fast. If you’re still relying on the traditional marketing funnel — Awareness → Evaluation → Consideration → Purchase → Retention — it’s time to rethink your approach. Generative AI is dismantling the system marketers have depended on for years. Pew Research shows the shift […]
It’s the nightmare scenario for every PPC marketer—you log into your Google Ads dashboard and see red everywhere. Campaigns that were driving consistent results are suddenly underperforming. Budgets are being spent, but conversions are slipping. Stakeholders are asking questions. Before you panic or start blindly applying changes, take a step back. A decline in Google […]
In today’s ever-evolving digital landscape, many businesses and marketers are asking the same question: What SEO strategies still work in 2025? With Google’s frequent algorithm updates and increasing scrutiny on spammy practices, it can feel harder than ever to gain meaningful traction. But here’s the good news—two tried-and-true tactics continue to stand the test of […]
