AI-powered search is reshaping how people discover information online—and it’s happening faster than many expected. Traditional SERP rankings, once the gold standard of SEO measurement, are losing their dominance as tools like ChatGPT, Perplexity, and Google’s AI Mode shift from ranked lists to direct, conversational answers. This evolution challenges one of the core foundations of […]
Understanding what your customers want has always been the holy grail for marketers and business owners. With the introduction of Google AI Mode, that dream is becoming more realistic. This new feature helps predict user behavior, identify content patterns, and reveal what people truly engage with online. Recent research from Exploding Topics shows that 35.49% […]
As AI continues reshaping the search landscape, marketers are bombarded with conflicting advice, “AI-proof” hacks, and constant algorithm anxiety. But behind the noise, the data tells a very different story—one grounded in fundamentals, not fear. At the News & Editorial SEO Summit (NESS) held on Oct. 21–22, leading experts from The New York Times, Polemic […]
Instagram is no longer just a visual social platform—it’s quickly becoming a major player in search. With Google now indexing public posts from professional Instagram accounts, businesses are rethinking how they create, optimize, and invest in content. A recent Adobe Express survey of 1,000 business owners and marketers reveals just how significant this shift has […]
Google is stepping up its ad policy enforcement with a new update targeting fraud-linked phone numbers. Starting December 10, 2025, Google Ads will disallow any phone number associated with fraudulent activity or prior policy violations. The goal? To make advertising more transparent and trustworthy. What’s Changing Under the updated Destination Requirements Policy, advertisers whose phone […]
Google Search Central has released new guidance that’s changing how SEO professionals approach technical audits. In a video published on November 6, 2025, Google’s Martin Splitt outlined a practical methodology that emphasizes contextual analysis over arbitrary scoring systems—a message that challenges how many automated SEO tools are used today. Moving Beyond Arbitrary Scores According to […]
Google processes an incredible 167 billion searches every month, yet the average Google Business Profile (GBP) receives only about 1,260 views. Out of those, barely 5% convert into customer actions—a massive missed opportunity for many local businesses. If your goal is to stand out in local search results, optimizing your Google Business Profile should be […]
Google’s AI Overviews are reshaping the search landscape faster than anyone anticipated. These AI-generated summaries—appearing at the top of search results—are redefining how users interact with both organic and paid listings. According to recent research by Adthena, advertisers could see click-through rates (CTR) drop by 8–12 percentage points, or up to a 40% relative decline, […]
As the digital advertising world continues to evolve, Google Ads has embraced automation, significantly changing the way PPC strategies are executed. With 2026 just around the corner, it’s important for SEO and PPC professionals in NYC to adjust their strategies for maximum effectiveness. In this article, we’ll dive into five outdated Google Ads tactics that […]
When it comes to SEO success, it’s not just about getting traffic—it’s about getting the right kind of traffic. Niche keyword research helps you create hyper-targeted content that speaks directly to your ideal audience, attracting visitors who are ready to convert. In this guide, we’ll break down what niche keywords are, why they matter, and […]
