Google is stepping up its ad policy enforcement with a new update targeting fraud-linked phone numbers. Starting December 10, 2025, Google Ads will disallow any phone number associated with fraudulent activity or prior policy violations. The goal? To make advertising more transparent and trustworthy. What’s Changing Under the updated Destination Requirements Policy, advertisers whose phone […]
Google’s AI Overviews are reshaping the search landscape faster than anyone anticipated. These AI-generated summaries—appearing at the top of search results—are redefining how users interact with both organic and paid listings. According to recent research by Adthena, advertisers could see click-through rates (CTR) drop by 8–12 percentage points, or up to a 40% relative decline, […]
As the digital advertising world continues to evolve, Google Ads has embraced automation, significantly changing the way PPC strategies are executed. With 2026 just around the corner, it’s important for SEO and PPC professionals in NYC to adjust their strategies for maximum effectiveness. In this article, we’ll dive into five outdated Google Ads tactics that […]
When it comes to PPC advertising, most marketers fixate on one metric — the click-through rate (CTR). It’s often seen as a clear indicator of ad performance. After all, more clicks must mean better engagement, right? Not always. In many cases, a lower CTR can actually mean better results for your campaigns. That’s because what […]
Google Ads has officially begun rolling out its much-anticipated Text Guidelines feature — a new tool designed to give advertisers greater control over AI-generated ad copy. What’s New Announced just five weeks ago at Google’s Think Retail event, the Text Guidelines feature allows advertisers to define brand, tone, and compliance preferences directly at the campaign […]
Google is rolling out a major update to its ad management system, giving publishers more transparency and control over programmatic buyers. Starting November 6, the current “Ad networks” blocking feature in AdSense and Ad Manager will be replaced by a new “Authorized Buyers” control. This change reflects Google’s move to modernize its brand safety and […]
If you’ve ever noticed your ads competing against each other, you’re not alone. When multiple product lines share the same keywords, audiences, or locations, they can end up driving up costs and lowering overall performance — a common issue known as PPC cannibalization. Let’s break down how to manage this challenge and keep your campaigns […]
Google has announced that Call-Only Ads will be retired by February 2027, marking a significant shift for advertisers who rely heavily on phone leads. Starting in February 2026, businesses will no longer be able to create new Call-Only Ads, and by 2027, the format will be fully phased out. Instead, Google is encouraging advertisers to […]
Paid advertising, especially Google Ads, has become one of the most competitive digital marketing channels today. But with rising costs and big brands dominating search results, many small business owners are asking: Is it still possible to win on Google Ads without a massive budget? The short answer: yes — but not without the right […]
Google Tag Manager (GTM) has introduced a powerful new feature that advertisers have been waiting for — the ability to add custom event parameters directly to Google Ads and Floodlight tags. This upgrade brings GTM’s built-in functionality closer to what manual gtag() implementations have long offered. How the Update Works With this update, a new […]
