Understanding the Drop in Google Search Console Impressions Recently, many SEOs have noticed a drop in impressions within Google Search Console (GSC). You might have seen shifts in average positions or a change in the number of reported queries. But before you panic, let’s break down what happened, why it matters, and why this change […]
As AI-driven conversation engines like ChatGPT, Claude, and Gemini redefine how users discover and engage with information, traditional SEO is no longer enough. The new era of Generative Engine Optimization (GEO) is here — and it’s reshaping the rules of visibility, trust, and digital growth. Unlike traditional SEO, which focuses on ranking high in search […]
Google Ads has officially begun rolling out its much-anticipated Text Guidelines feature — a new tool designed to give advertisers greater control over AI-generated ad copy. What’s New Announced just five weeks ago at Google’s Think Retail event, the Text Guidelines feature allows advertisers to define brand, tone, and compliance preferences directly at the campaign […]
Transform your local search strategy for the AI era. Accuracy, consistency, and AI-readiness are now the cornerstones of visibility in 2025’s evolving search landscape. Local Search Has Evolved: From “Found” to “Chosen” There was a time when having a complete Google Business Profile (GBP) and collecting steady reviews was enough for visibility. Today, it’s not […]
The internet has completely reshaped how people discover products and services. Today, over 90% of online experiences begin with a search engine. Whether someone needs a lawyer, a plumber, or a new pair of shoes, their first instinct is to “Google it.” That’s why Search Engine Optimization (SEO) has become a cornerstone for business growth […]
As AI-powered search continues to evolve, Microsoft has released valuable guidance on how to structure and format content to improve its chances of being featured in AI-generated answers across Bing and other AI-driven platforms. Understanding AI Search Visibility Traditional SEO has long focused on ranking web pages in search results. However, with AI search, visibility […]
Google is rolling out a major update to its ad management system, giving publishers more transparency and control over programmatic buyers. Starting November 6, the current “Ad networks” blocking feature in AdSense and Ad Manager will be replaced by a new “Authorized Buyers” control. This change reflects Google’s move to modernize its brand safety and […]
If you’ve ever noticed your ads competing against each other, you’re not alone. When multiple product lines share the same keywords, audiences, or locations, they can end up driving up costs and lowering overall performance — a common issue known as PPC cannibalization. Let’s break down how to manage this challenge and keep your campaigns […]
Google has announced that Call-Only Ads will be retired by February 2027, marking a significant shift for advertisers who rely heavily on phone leads. Starting in February 2026, businesses will no longer be able to create new Call-Only Ads, and by 2027, the format will be fully phased out. Instead, Google is encouraging advertisers to […]
Expanding into international markets is exciting—but it also comes with challenges, especially when it comes to SEO and hreflang implementation. One of the biggest issues businesses face is that users in different countries sometimes see the wrong language version of a website. This not only hurts rankings but also creates a poor user experience. In […]
