A recent Google Business Profile (GBP) bug is causing significant issues for businesses trying to create new listings. Many users report that the platform won’t let them proceed past the phone number and website entry stage. Additionally, some existing business profiles have had their phone numbers removed unexpectedly.

What’s Happening?

When attempting to add a new business to Google Business Profiles, users are encountering an issue where the “Next” button becomes unresponsive after entering the phone number and website details. This bug is preventing businesses from completing their profiles.

Some business owners have also noticed that their existing GBP listings are missing phone numbers, which may be related to the same issue.

Official Response from Google

Google product expert Vinay Toshniwal has acknowledged the problem in the GBP forums, stating that the issue has been escalated to the Google team. Updates are expected soon, but no official fix has been announced yet.

Why This Matters

For businesses relying on Google Business Profile for online visibility, this bug can be frustrating. A missing or incomplete GBP listing can affect local SEO, customer trust, and overall business operations.

If you’re experiencing this issue, it’s important to:

• Monitor the Google Business Profile forums for updates
• Avoid making unnecessary changes to your profile that could result in lost data
• Use alternative ways to ensure customers can find your contact details (such as social media and your website)

What’s Next?

Google is likely working on a fix, and we expect the issue to be resolved in the coming days. In the meantime, if you’re affected, stay patient and check for updates from Google’s support team.

At SEO Guru NYC, we specialize in helping businesses maximize their Google Business Profile visibility and local SEO rankings. If your business is struggling with GBP issues or needs expert SEO strategies to stay ahead, our team is here to help. As a leading SEO company in New York, we provide tailored solutions to enhance your online presence and drive more customers to your business.

Get in touch today to optimize your Google profile and improve your local search rankings!