Google has officially begun rolling out its June 2025 Broad Core Update, starting on June 30, 2025. If your website traffic or rankings are acting a little unpredictable, this update may be the reason.
Below, we’ll break down what this update is about, how it’s different (or not) from past updates, and what you can do if your site is impacted.
What Is the June 2025 Core Update?
This is Google’s second confirmed core update of 2025. Like previous broad core updates, it’s designed to improve how Google’s systems assess content relevance and quality across the web.
While it’s a global update affecting all languages and regions, so far, early indicators show only modest volatility. However, it’s still very early—the rollout is expected to take about three weeks.
Unlike the March 2025 update, this one didn’t explicitly mention prioritizing creator content. Instead, Google simply stated it aims to “better surface relevant, satisfying content for searchers from all types of sites.”
Key Facts at a Glance
- Name: Google June 2025 Broad Core Update
- Launch Date: June 30, 2025, around 10:37 am ET
- Rollout Duration: About three weeks
- Scope: All content types globally
- Penalty: No—core updates don’t penalize; they reward pages providing better value
- Impact: Rankings and visibility in search, Google Discover, and rich results may fluctuate
- Recovery: If your rankings decline, review Google’s core update guidance and focus on improving content quality and relevance
Early Observations from the SEO Community
Although many tools (Semrush, Mozcast, Sistrix) are showing near-normal volatility so far, some site owners have reported early shifts:
- Minor traffic drops on certain affiliate and informational pages
- Ranking fluctuations in industries where E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is critical
- A few users noted more video content appearing in search results
- Others reported no immediate changes
These early patterns may evolve significantly in the coming days.
How This Update Compares to Past Updates
Google typically rolls out several broad core updates each year. Here’s a look at some of the most recent:
- March 2025 Core Update: March 13–27, 2025
- December 2024 Core Update: December 12–18, 2024
- August 2024 Core Update: August 15–September 3, 2024
Unlike some past updates with clear focus areas (like helpful content or creator emphasis), this update appears to be a standard core refresh aimed at improving relevance overall.
What Should You Do Now?
If your site is experiencing volatility:
- Stay Calm: Core updates often take weeks to settle.
- Watch Your Metrics: Track keyword rankings, traffic sources, and conversions.
- Audit Your Content: Make sure it’s original, comprehensive, and up-to-date.
- Review Google’s Guidelines: Their advice on core updates hasn’t changed—focus on quality and relevance.
Remember: A drop in rankings doesn’t necessarily mean you did something “wrong.” Sometimes, other pages are simply deemed more helpful.
At SEO Guru NYC, we specialize in helping businesses across New York stay resilient through every Google core update. Whether your website needs a thorough SEO audit, content optimization, or a recovery strategy after ranking fluctuations, our team has the expertise to guide you. If you’re seeing changes from the June 2025 Core Update, now is the perfect time to strengthen your search presence. Get in touch with us today to protect and grow your rankings with proven SEO services in New York.
